What is marketing automation?
This is a strategy applied by marketers to use highly personalized content to engage with prospects through the use of tools such as social sites, emails, etc. This guarantees a ROI by converting prospects into customers and customers into satisfied repeat customers.
How does it work?
Automation of marketing processes enables marketers to guide prospects and converted customers through a sales funnel. Through software integration, marketers can create timely structured communication channels. This process requires a central marketing database to hold marketing data, an engagement marketing engine that provides a marketing environment and an analytics platform to measure and optimize performance.
Gone are the days when market automation was reserved for large e-commerce organizations with big budgets. Widespread adoption has made it more available, affordable as well as practical for small businesses enabling them to attain significant benefits especially when combined with other inbound strategies. Here are just a few of the benefits:
- Improved customer lifetime value
- Increased revenue
- Lower coast per lead
- Higher ROI on marketing efforts
- Improved sales effectiveness
A good marketing automation program must have some of the key features and functions that are integrated to achieve best results:
- Sales/landing page
- Email marketing
- Campaign management
- Lead management
- CRM integration
- Social marketing
How does WSI help?
The success of automation depends on strategies employed, type of content used and professional execution. In WSI we are glad to provide the three elements and to inspire you to create smart ideas, think creatively and take action. With WSI, you will achieve a solid ROI in your marketing efforts.
Set up a complimentary consultation today.